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Writer's pictureJanie Talerico

How much should I spend on Facebook ads?

The best answer is – it totally depends on your business.


Annoying answer, right?


If you’re asking this question, you’re probably fairly new to Facebook ads and just looking for a generic ballpark answer. So GENERALLY SPEAKING, without knowing anything about your business, the minimum I typically recommend is: $30-50/day.


This budget is small enough to not feel scary to most small businesses or startups (less than $1K/month), but large enough to build out 3-4 audiences with 3-4 ads and get some traction and learnings after the first month or so.



Here is a sample of how I might setup a small initial budget for a new client:



For more advice around how much you specifically should spend, shoot me an email at janie@talericomarketing.com with your questions.


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