Digital Marketing Analytics & Reporting

It’s time to stop spinning your wheels wondering how to record and view data for your website or ad campaigns.

Any of these situations sound familiar?

- You thought your tracking was working, but results suddenly decreased or increased at a rate that doesn't make sense and you’re not sure what the problem is

- You launched your website or ad campaigns without any way to record purchases or leads

- You view 10 different platforms to get a sense of your website’s results -- everything reports differently, and you're over trying to marry it all up

- You get stuck in the weeds when you really want a high-level overview to check in on your website or ad campaign’s data at the cadence you need

We can help.

Meet our analytics guru

Gina Ciarrocchi Zech

Gina is an ad agency-bred digital marketing consultant with 10 years of experience in paid media and a penchant for probably one of the most unsexy areas of marketing, but the one that provides the ultimate value -- analytics and data management.

She deeply understands how a correctly tracked website and digital marketing efforts unlocks who your customers are, how they're interacting with your business, and how you can use this information to drive your ROI up and to the right.

Take a look inside our toolkit

Google Tag Manager

Make it super simple and clean to track results on your website

Marketing tag management software implementation, troubleshooting, and ongoing maintenance

Google Analytics

Understand who your users are and how to maximize their experience with your business

Web analytics tool implementation, troubleshooting, and ongoing maintenance

Universal Analytics

Google Analytics 4

Google Data Studio

Customized digital dashboards to view all your website or ad campaign data in one place

Pulling in data from sources like:

Ad platforms: Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads

Analytics tools: Google Analytics

Marketing automation tools: Mailchimp

CRMs: Salesforce

Start tying dollars spent to dollars earned

Whether you're spending money on digital ads or not, you should always be able to access information to help you understand who your customers are, how they're finding you, what they're purchasing from you, and how you can do more of what works to grow your customer base and less of what doesn't. You should also be able to trust that data is accurate. It’s where the rubber meets the road and that’s where we can help.

We're well-versed in Google Tag Manager and Google Analytics, setting up and troubleshooting tags and tracking for major marketing platforms like Google Ads, Facebook Ads, AdRoll, Hubspot, Salesforce, and more.

Spend less time finding the data you need

We use Google Data Studio to create dashboards with the data points you need. Gone are the days of getting lost in spreadsheets when you need quick answers and surfing between multiple sources of truth when you just want to go to one place. Google Data Studio is a super flexible, interactive reporting platform that will house data from the sources that are important to your business.

Translation: A centralized reporting dashboard will save you time and make your life easier.

Our solution aggregates data from marketing platforms like Google Ads, Google Analytics, Facebook Ads, and LinkedIn; marketing automation tools like Mailchimp; and CRMs like Salesforce, and push into Google Data Studio using Google BigQuery. Ask to see if we can support your tech stack.

Not sure exactly what your business needs?

That's OK. You're not alone. Send us an email so we can continue the conversation, understand more about your pain points, and find the most beneficial solution for you. No pressure, ever.

Let's Talk

Get In Touch

Get a quote, ask a question, or schedule a free consultation